Content marketing is a genre of advertising which includes the recent popularity of ‘native advertising’. The success of native ads has had the marketing industry growing steadily without bounds. Content can be seen across channels like traditional media, newspapers and magazines, where brands work hard to find a content strategy and model that will fit in with the voice of the advertiser. The trend is most prevalent in local broadcasting media, where entities that are trying to redefine the identities of their brands online.
2014 experienced a rambunctious side of cyber security that no one expected, during which we witnessed giants like eBay and Sony fall victim to hacks just as easily as a simple start-up company would.
Staples and Home Depot are other examples of larger business franchises that suffered major cyber attacks and immense data loss. A wide range of big retail businesses suffered major security breaches which ended in the loss of valuable customer information. The financial service company, JP Morgan, wasn’t big enough to be safe from these security threats either, with hackers managing to extract a massive amount of data from their systems only a few months ago.
Most experts unanimously agree that a sturdy risk management strategy can help decrease any issues related to a project up to almost 90%. The things you always need to ensure is that you have a solid and strong project management practice, a well-defined scope, the ability to incorporate input from stakeholders, the leverage following a well-designed change management process, and the facility to keep the lines of communication fluent and open.
A well-designed risk management process cuts down any surprises or unanticipated risks effectively. With that being said, an effective risk management strategy can also contribute to the resolution of the problem when changes are occurring because they then become recognized threats that you can defend your project against, so that you can avoid any unpleasant knee-jerk reactions.
Many corporations, particularly the small ones that are privately held, face many obstacles when they try to seek external help in the form of a consultant. The CEOs and leaders might feel that this reflects poorly on their leadership or worry about the loss of control when dealing with a specific project.
What actually happens is that most organizations eventually reach a point where external assistance becomes mandatory in order to take the business venture to the next level. The company usually keeps developing and growing until it reaches a stage where help is required to decide which direction of growth would be more profitable.
As technology develops, the number of monitoring and logging tools available for the protection of your data has also increased. With so many tools at your disposal, detecting any illicit insider activity on your network should be easy enough to identify and deal with, yet it isn’t.
There has been a marked rise in malicious insider attacks because of insiders who commit I.T. sabotage, theft, and fraud, and spy on businesses using authorized access to their system. Since these kinds of hackers extract information by performing the same kind of online actions that they perform daily, the malevolent activity does not appear suspicious.
An entrepreneur can easily be successful without being ‘the’ salesperson for the business. While this may sound a bit odd, since an entrepreneur goes into the business venture to sell something in the first place, not every entrepreneur has that background or talent. You may have absolutely no desire to become a salesperson; you may be good at one thing or several things, but sales may not necessarily be your strong suit. This doesn’t mean you can’t be an entrepreneur. Here is how you grow a business without acting like or serving as the salesperson for your own business.