An entrepreneur can easily be successful without being ‘the’ salesperson for the business. While this may sound a bit odd, since an entrepreneur goes into the business venture to sell something in the first place, not every entrepreneur has that background or talent. You may have absolutely no desire to become a salesperson; you may be good at one thing or several things, but sales may not necessarily be your strong suit. This doesn’t mean you can’t be an entrepreneur. Here is how you grow a business without acting like or serving as the salesperson for your own business.

Produce Content

The online sales today happen through content marketing for the most part, and doing this right automatically makes you successful at sales. Companies that make use of a blog attain 97% more inbound traffic than others. The more content your blog contains, the better it is for generating sales. Websites that have almost 400 pages get six times more traffic and better leads than websites that constitute a mere 100 pages. The more content your website markets, the more pages it will have. Content marketing is essentially all about providing value, solving problems, creating connections, building an audience, and forming profitable business relationships.

Let the Call to Action Work For You

When a customer clicks on a CTA button, that’s when the online sales magic happens. The call to action is responsible for executing the sale. Every online website that offers products or services must have a compellingly smart CTA. All entrepreneurs need to make sure that the CTAs are in place, they are optimized to perform better, and they are split tested – that is when they start doing all the sales work for you.

Be Social

Some of the best sales people we know of actually aren’t good at conventional means of selling; instead, they focus on building an audience via social media and then fostering business relationships with them. The cycle of online sales is quite intensely social, and if an entrepreneur is good at building up their brand and following on social media platforms, they will later be selling by virtue of their resonating presence in the industry instead of the pitch.

Help Your Audience

Pushing your product for effective sales can feel quite uncomfortable, but an entrepreneur has to act as a problem solver for the masses. Helping people with your product or service contributes a lot to the selling. A successful entrepreneur always knows how to focus their efforts on understanding exactly where their prospects need help. Produce content that solves some problems for your audience so that you can form a relationship with them based on trust.

Customer Retention

Retaining an existing customer costs five times less than acquiring a new one, since it takes a lot of work to attract a buying customer in the first place. Most companies tend to overlook this fact; your current customers are often the best source of sales and very little effort is required to maintain them as profitable clients. Customer retention can help you develop and grow your business to a great extent, and outside the dominion of sales.

Do What You’re Good At

Make sure you are aware of your own strengths and weaknesses. Whether it is product development, sales, or organizational management, find what you are good at and keep pursuing it till you start seeing the desired results.