With all of the rumours about technology and its latest advancements, did you know that holograms and data visualization are poised to transform the shopping experience once and for all? This trend will surely prove to be a revolutionary step, and it’s not as far off as you might be thinking.
Due to the rapid evolution of cyberspace, the question of a better data storage platform has been nullified. The enormous capacity of data storage within cyberspace is enough to record unlimited amounts of information. About 55 million tweets are being sent in just a day, which includes web links and picture content; and over 30 million content types – such as news stories, web links, blog posts, photo albums, and videos – are being shared every month on Facebook. The demand on these content-rich web pages, interactive communications, digital media, and software downloads, required a new approach to content delivery to cater to the ever-growing data volume and its Quality of Service – QoS. As such, novel data systems are evolving in order to accommodate.
Delving further into the topic of last week’s post, we are continuing on the discussion of brand presence through online marketing, particularly through social media.
In the last year, online media managed to achieve some significant high-profile marketing breakthroughs with outstanding results, with the social wildfire experienced in the #IceBucketChallenge, or the #BringBackOurGirlsCampaign. Social media networks reaped great outcomes from these occurrences, such as Facebook reaching 1 million active mobile users in a month, Twitter experiencing 500 million tweets sent each day, and Instagram reaching a staggering number of active users, close to 300 million.
Content marketing is a genre of advertising which includes the recent popularity of ‘native advertising’. The success of native ads has had the marketing industry growing steadily without bounds. Content can be seen across channels like traditional media, newspapers and magazines, where brands work hard to find a content strategy and model that will fit in with the voice of the advertiser. The trend is most prevalent in local broadcasting media, where entities that are trying to redefine the identities of their brands online.