Cloud Based Business Management Suites – A New Direction for Enterprises

While cloud based technology has established a good foothold and businesses have finally realized its potential, the technology itself has evolved significantly over the past few years. While the evolution owes a lot to higher internet speed and more reliable connections, it is also due to the change in how cloud-based solutions are designed and implemented.

Today, the newest trend in these solutions is of cloud based business management suites that mimic social networks and work as a complete collaboration platform for businesses. Offering more flexibility and freedom, these solutions work far better than standalone specific-purpose applications. In simpler words, these cloud based business management suites are actually helping businesses migrate their entire infrastructure to cloud without excessive cost or efforts.

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Cloud, BYOD, and Security

You are probably aware of the term BYOD (Bring Your Own Device), a term that clearly denotes the changing enterprise landscape. Technology, as we can see, has not only changed customer behavior but also the way employees work in and contribute to an organization. BYOD is not a trend, it is in fact a whole new way of business operation. It has become a norm as it provides both employees and employers with plenty of benefits to enjoy.

BYOD policies mean you allow your employees to work more comfortably using devices they are more familiar with. While it definitely means better productivity and mobility, it has its own set of concerns. And when you mix it all up with public cloud – they say it’s the perfect recipe for disaster.

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The Cloud Confusion: Proprietary and Open Source Cloud

As it turns out, public or private is not the only cloud-related confusion boggling consumers’ minds. The cloud computing landscape has expanded exponentially over the years and there are more choices than there ever were. One of the biggest debates you will come across is the comparison between proprietary and open-source cloud.

In actuality, proprietary and open-source are two different models with unique advantages and drawbacks all their own. While far from ubiquitous, anyone with a familiarity with the tech industry would have come across both of these terms. In order to understand which one you should go for, you should first understand both concepts and the advantages they hold over each other.

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The Battle of Public Versus Private Clouds

It was said that ‘the cloud is the future’, but it was never really specified which cloud, exactly. As IT experts, we understand that cloud computing can be a complicated subject and vague statements simply don’t help consumers in making the right decision. Once you have decided to shift to cloud, that is just the beginning of it all. Ahead lies a series of decisions that can make a world of difference with the degree to which they can benefit your business.

One of the most important decisions in this regard is choosing between private or public cloud. Now the service providers may further complicate the scenario with their own technical jargons and explanations based on their preferences. The key to making the right decision is in actually understanding how the two concepts differ and what exactly they offer.

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Definitive Social Media Trends of 2015

Delving further into the topic of last week’s post, we are continuing on the discussion of brand presence through online marketing, particularly through social media.

In the last year, online media managed to achieve some significant high-profile marketing breakthroughs with outstanding results, with the social wildfire experienced in the #IceBucketChallenge, or the #BringBackOurGirlsCampaign. Social media networks reaped great outcomes from these occurrences, such as Facebook reaching 1 million active mobile users in a month, Twitter experiencing 500 million tweets sent each day, and Instagram reaching a staggering number of active users, close to 300 million.

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Emerging Content Marketing Trends

Content marketing is a genre of advertising which includes the recent popularity of ‘native advertising’. The success of native ads has had the marketing industry growing steadily without bounds. Content can be seen across channels like traditional media, newspapers and magazines, where brands work hard to find a content strategy and model that will fit in with the voice of the advertiser. The trend is most prevalent in local broadcasting media, where entities that are trying to redefine the identities of their brands online.

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