Definitive Social Media Trends of 2015

Delving further into the topic of last week’s post, we are continuing on the discussion of brand presence through online marketing, particularly through social media.

In the last year, online media managed to achieve some significant high-profile marketing breakthroughs with outstanding results, with the social wildfire experienced in the #IceBucketChallenge, or the #BringBackOurGirlsCampaign. Social media networks reaped great outcomes from these occurrences, such as Facebook reaching 1 million active mobile users in a month, Twitter experiencing 500 million tweets sent each day, and Instagram reaching a staggering number of active users, close to 300 million.

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Emerging Content Marketing Trends

Content marketing is a genre of advertising which includes the recent popularity of ‘native advertising’. The success of native ads has had the marketing industry growing steadily without bounds. Content can be seen across channels like traditional media, newspapers and magazines, where brands work hard to find a content strategy and model that will fit in with the voice of the advertiser. The trend is most prevalent in local broadcasting media, where entities that are trying to redefine the identities of their brands online.

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