IT departments have reacted to evolving business and customer needs in the past two years. The challenge now is to sustain this pace of digital transformation for businesses. They must move away from the reactive mode that has plagued most IT departments and embeds the processes and technologies to support digital transformation as a regular part of doing business.


To build dynamic, agile applications, organizations adopting cloud-native architectures will need new solutions to manage and optimize the performance of their IT estates. 


Implementing full-stack observability and application security across a cloud-native architecture will go beyond current application monitoring.

With full-stack observability now available, the channel has a huge opportunity to support customers as they embark on digital transformation, ensuring they have the right technology platforms, processes, and skills to achieve success.


Helping enterprises deal with overwhelming IT complexity


Any professional in the IT sector knows that technologists are feeling the effects of constant innovation and a dramatic shift to cloud computing. A patchwork of legacy and cloud technologies makes it difficult for IT departments to manage a fragmented, sprawling IT environment. In response to COVID-19, many global technologists believe that IT complexity has never been greater.

Therefore, IT departments have recognized the need to monitor the entire IT landscape, from customer-facing applications to core infrastructures such as networks and security. As a result of this enhanced monitoring, technologists now have to deal with soaring volumes of data from all over their IT stack, and this data noise further adds to complexity and pressure.

Consequently, there is no way to maximize the benefits of digital transformation investment, and there is a genuine and persistent concern about IT performance problems escalating into something extremely damaging.


Utilizing the full-stack observation opportunity 


Most technologists report at least one barrier to full-stack observability and link this to business outcomes that they need to overcome to adopt it. Concerns include technology implementation and integration, scalability, and how to build a business case that proves ROI.

Channel partners play a crucial role here in easing the pressure on technologists during this challenging time. They must also provide them with the information and support to build a business case and execute a strategic implementation program.


Partner companies have a tremendous opportunity to become a much larger, higher-value full-stack observability practice by extending an existing application monitoring practice. Anyone who can accomplish this within the next 12 months will effectively create and capture a new, largely uncontested market 

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