To determine the network infrastructure priorities of Canadian companies, Telstra and Pulse (a 30,000-member online community) recently surveyed 100 technology decision-makers. 


A company’s competitive edge is directly related to its digital infrastructure. According to the latest McKinsey Global Survey on digital strategy:

– The pandemic has changed the pace of business, and the companies with higher technological capability will prevail.

– Most companies will need to build new digital businesses to remain economically viable in 2023.


Crucial component


Companies who are already on the digital path – and may wish to expand their operations worldwide – will need to invest in digital infrastructure if they are going to build momentum.


Schaffer explained that if data, security and e-commerce technologies comprise an organization’s branches, its network infrastructure is its root. Companies should never assume it is running well because their network is up and running, but this is not always the case. The Telstra-Pulse study shows that security, data analytics, and customer experience may live in business leaders’ minds, but each depends on a stable and trouble-free network.


Now that Telstra has upgraded its infrastructure, it can offer services in Canada via its trans-Pacific submarine cable routes. As a result, companies doing business in Canada now have access to Telstra’s leading global network, which carries nearly a third of all traffic in Asia-Pacific.


Why Telstra? Here are just a few reasons:


– A massive and diverse subsea cable network 


There are more than 2,000 points of presence in more than 200 countries, and there are over 400,000 kilometers of submarine cable. 


– A deep understanding of the local market 


Telstra has teams of local experts in 11 markets in the Asia Pacific. 


– Experience and relationships 


Telstra’s customers benefit from its strong relationships with global technology providers and its local partners and channels.


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