Tag: native advertising

15
Jun

Definitive Social Media Trends of 2015

Delving further into the topic of last week’s post, we are continuing on the discussion of brand presence through online marketing, particularly through social media. In the last year, online media managed to achieve some significant high-profile marketing breakthroughs with outstanding results, with the social wildfire experienced in the #IceBucketChallenge, or the #BringBackOurGirlsCampaign. Social media networks reaped great outcomes from

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8
Jun

Emerging Content Marketing Trends

Content marketing is a genre of advertising which includes the recent popularity of ‘native advertising’. The success of native ads has had the marketing industry growing steadily without bounds. Content can be seen across channels like traditional media, newspapers and magazines, where brands work hard to find a content strategy and model that will fit in with the voice of

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