June 2015

22
Jun

Multimedia Cloud Computing – A boon or a bane?

Due to the rapid evolution of cyberspace, the question of a better data storage platform has been nullified. The enormous capacity of data storage within cyberspace is enough to record unlimited amounts of information. About 55 million tweets are being sent in just a day, which includes web links and picture content; and over 30 million content types – such

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15
Jun

Definitive Social Media Trends of 2015

Delving further into the topic of last week’s post, we are continuing on the discussion of brand presence through online marketing, particularly through social media. In the last year, online media managed to achieve some significant high-profile marketing breakthroughs with outstanding results, with the social wildfire experienced in the #IceBucketChallenge, or the #BringBackOurGirlsCampaign. Social media networks reaped great outcomes from

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8
Jun

Emerging Content Marketing Trends

Content marketing is a genre of advertising which includes the recent popularity of ‘native advertising’. The success of native ads has had the marketing industry growing steadily without bounds. Content can be seen across channels like traditional media, newspapers and magazines, where brands work hard to find a content strategy and model that will fit in with the voice of

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1
Jun

Wi-Fi Security and the Government

If you’ve ever heard anything about the surveillance systems of citizens in different countries, you would know to which extent government spies can extract information from your personal files saved online. Your profiles, shared files and online bank account passwords can easily become compromised and exposed; and all this is done legally by government surveillance programs so that you can’t

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